The Red Book Has Landed!

The book is revealed!

On March 17th, under cover of darkness at 4:00 a.m. and then a veil, downtown's newest icon was lifted and installed onto the front of our building at the corner of Michigan and Plankinton. The next morning, more than 100 people gathered while the media recorded the unveiling of Literacy Services of Wisconsin's eight foot tall red book over the front door of our new home.

Mayor Tom Barrett

The structure not only identifies the location of our new center, but also serves as a marker for those who cannot read and/or speak English. Mayor Tom Barrett and LSW Executive Director India McCanse hosted the surprise event, making our new site the "building with the big red book on it."

To view more photos of the unveiling ceremony, visit our Flickr photo stream.

Rose and Ernice

Reading program student Rose and her tutor Ernice share their story of working together at Literacy Services of Wisconsin.

Mayor Barrett and LSW invite you...

Mayor Tom Barrett and Literacy Services of Wisconsin (LSW) invite you to a special unveiling of Milwaukee's newest icon!

WHEN? Friday, March 18, 2011
WHERE? 555 N. Plankinton Avenue
9 a.m. - 9:30 a.m. Gathering & coffee break
9:30 a.m. - 9:45 a.m. Unveiling ceremony

The new structure not only identifies LSW's new location, but also serves as a symbol and marker for those in the Greater Milwaukee area who cannot read.

Questions? Call (414) 344-5878 or email leith@literacyservices.org